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It doesnt really matter what industry youre in having a blog on your website can help boost your leads.
But what about nurturing them? Contacting leads within 5 minutes versus 30 minutes is shown to improve conversions. These nurtured leads tend to spend 47% more than non-nurtured leads.
And what better way to bring in leads to nurture than with blogging? Blogs have 434% more pages indexed in Google and other search engines. With that many pages in the SERPs, youre bound to bring in some leads.
But if youve yet to start a blog, you may wonder what your first blog post should be like. Especially if youre in a field that doesnt write much, such as construction engineering.
So the following should help give you an idea of how you should begin your blog.
Your First Blog Post Should Drive Traffic
From day one, you need to have an eye on bringing in not just a lot of traffic, but the right traffic.
This means doing keyword research within the construction engineering industry. You need to rank for the right key phrases so your audience can find the posts in the SERPs.
Choose a Topic thats Magnetic
Its important to start things off right. This means writing on topics that your audience actually cares about. Toss out the formalities of introducing your company thats what the About Us page is for.
Instead, focus on beginning your blog with the start of a series that will educate, inform and pique the interest of your prospects. If you can add value at the gate, then you will gain the loyalty of visitors that much faster.
Research the Topic Thoroughly
One thing you dont want to do is write a first blog post thats filled with fluff. Thats not a great initial impression. People are savvy and are consistently browsing the web for the most up-to-date and relevant content.
Whatever topic you decide to begin with, make sure you cover it extensively. If its too much information to fit into a 1,000 to 2,500-word post, then consider breaking it up into a series. Quality content is key.
Create a Content Calendar
It really helps to know what youre going to cover in your first blog post, as well as subsequent blog posts. Your focus should be on researching for the content and promoting the heck out of them once theyve been published.
Which leads us to the next tip.
Promote Till it Hurts
Dont expect your audience to find your blog post as soon as you publish it. Or even months after that. If youre looking for quick results, then you need to seriously consider putting together a winning digital marketing strategy.
This means using social media platforms, paid ads and social ads to attract your target audience to your blog.
Get Help from Digital Marketing Experts
If you need help with creating blog content or promoting it, its a good idea to enlist the help of digital marketing professionals.
Dont be afraid to hire someone or a firm that can pick up where you slack. If youre not great at writing then hire some writers. If youre not so great with social media marketing, then find a social media manager.
Do whatever you can to help your blog and revenue soar to new heights.
